Essential Tips for Illustrators Attending Bologna Children's Book Fair
My Bologna Children's Book Fair Survival Guide for Illustrators
How to Get the Most Out of Bologna Children's Book Fair: Tips from My 2025 Experience
Earlier this April, I had the chance to attend the Bologna Children's Book Fair — one of the most important events for illustrators and children's book creators around the world. I am exhausted after 3 days events, but also feel very full filling.
Whether you're preparing for your first visit or want to make your next trip even more productive, here are some practical tips I wish someone had told me before!
Before the Fair: Set Yourself Up
1. Download the BCBF App Early and Stay Alert
The Bologna Children's Book Fair has its own official app where they announce workshops, portfolio reviews, and events. These opportunities are snatched up in minutes — sometimes within five minutes after opening!
Be sure you're online and ready as soon as they go live. Set notifications, and refresh often!( honestly , every illustrator I met during the fair, they are talking about how quickly those workshops and portfolio reviews gone )
2. Look Beyond the Obvious: Licensing Portfolio Reviews
A lesser-known but valuable part of Bologna is the Licensing Portfolio Review. Unlike regular portfolio reviews, these often require you to apply in advance by email and be selected. If your work has strong licensing potential (think merchandise, character design, branding), this is a huge opportunity worth exploring.
Here it is, I am very lucky to be part of it.
here are some snapshot of my licensing portfolio, I would want to write another post about how to prepare the licensing product portfolio
3. Research Exhibitors and Reach Out Before You Go
Take time to check the list of publishers attending. Research their catalogs — does your style fit their list?
You can email them ahead of time to request a meeting during the fair. Many publishers appreciate the professionalism, and this can help you bypass the chaotic open reviews.
check this exhibitor directory here
During the Fair: Stay Flexible and Open
1. Attend the SCBWI Party
The Society of Children's Book Writers and Illustrators (SCBWI) hosts an annual party during Bologna. It's a fantastic, informal way to meet illustrators from all over the world. Bring a few postcards or mini portfolios — but more importantly, just come ready to chat and connect.
2. Missed a Portfolio Review? Don't Panic!
If you couldn't secure a portfolio review reservation, you still have a chance!
Many publishers allow on-site reviews if you arrive early, line up, and pick up a number. Spots are limited and fill quickly, so be ready when the doors open.
3. Keep an Eye Out for Illustrator-Led Mini Events
Beyond official programming, many illustrators you follow on social media may host small gatherings, talks, or sketch meetups during the fair. These are often not listed officially — (not like those official event , very crowed!!) they offer a more personal, community-driven experience where you can build real connections.
This year I followed Victorial’s instagram, and she had host this sketch book tour. I am in the first row!!, feel very lucky to really touch and flipt all her wonderful sketches.
After the Fair: Follow Up Thoughtfully
The fair doesn't end when you leave Bologna!
Take time to follow up with publishers, art directors you met. A short, polite email reminding them of your conversation and linking your portfolio can go a long way.
Some Highlights and Tips from This Year
Exhibitions Everywhere: Besides meetings, don't miss the exhibitions! You’ll find stunning original art from around the world.
Buying Books: The last day of the fair is great for buying books — sometimes at a discount!
Downside: popular titles may be sold out, so don’t wait too long if you have your eye on something.
Exploring Bologna: City and Art!
Food and city: Don’t miss fresh pasta dishes . and please leave one or two days to visited the city. I really enjoy wandering around!
Independent Galleries:Around the fair dates, many indie galleries host shows featuring children's illustration and comics. It's worth leaving some extra time in your schedule to explore the city's creative side. it is very precious to see the draft and sketches of one picture book.
Bologna can feel overwhelming — portfolio reviews, meetings, exhibitions, parties — all packed into a few intense days.
But with a little preparation and a flexible attitude, it can also be an unforgettable career-boosting experience.
If you’re planning to attend next year, I hope these tips help you make the most out of it.
